Best TikTok Video Ideas to Gain More Followers in 2023

Are you a TikToker? Whether you are a new or an old user, here are some of the Best TikTok Video Ideas to Gain More Followers in 2023.

TikTok, known in China as Douyin, is a video-focused social networking service owned by the Chinese company ByteDance Ltd. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes.

 It is a popular short-form video-sharing social media platform known for its funny lip-syncing videos. The platform is particularly popular with teenagers and has over 200 million monthly users on iOS and Android. The platform has seen strong growth in terms of popularity and usage. And, the type of video content shared on it has also changed a lot since its launch.

Now, how do you gain more followers on TikTok/ Well there are many possibilities and this article on the Best TikTok Video Ideas to Gain More Followers in 2023 is just what you need to get started.

What is the point of TikTok?

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

Best TikTok Video Ideas to Gain More Followers in 2023

1. Social Media Challenges

It’s safe to assume that most people are familiar with viral social media challenges like the Ice Bucket Challenge. These challenges tend to span across platforms and go viral.

Therefore, if your main goal is to gain more followers, you should participate in trending challenges and post those videos on TikTok. Also, if you want to take it a step further, you can start your own challenge using a branded hashtag and hope it goes viral.

2. Make Dance Videos

Anyone who regularly uses TikTok can tell you that the platform is filled with dance videos. Creators use it to show their dancing skills and often invite other people to group dance performances. If you have dancing skills, this type of video will definitely help you gain more followers.

3. Videos based on trending hashtags

Creating videos on trending topics is another quick way to instantly get more views on your TikTok videos. You can search for trending hashtags on TikTok and create a video on the same topic using these hashtags.

This strategy works because you’re copying already popular trends and creating videos that have a high likelihood of being liked.

4. Dialogue reconstructions – One of the Best TikTok Video Ideas to Gain More Followers in 2023

In addition to the previous point, lip sync videos can also be made for famous movie dialogues. The popular ones often have a comedic approach and act out the dialogue in a fun way. It doesn’t even have to be movie dialogue, but it can be any random conversation.

You can do it alone or ask your friends to join you. Take a dialogue and reproduce it in an interesting way to attract more viewers.

5. Videos of cute animals

People love to watch cute animal videos. Need we say more? Here’s an example of a TikTok account dedicated to cute animal videos and the number of likes on each says it all.

Best TikTok Video Ideas to Gain More Followers in 2023

6. Answer questions pretending to be the cover photo of the song

This is a new trend on TikTok where people first post a question and then answer it by impersonating the cover photo of a famous song. The title of the song usually answers the question.

See the example below where the prompt was « When my husband asks me why I married him » and the answer is obvious from this image.

7. Voiceover

TikTok has a new voiceover feature that allows users to take any video and add comments to it. There are a lot of possibilities with this feature, so experiment with it, tell stories, make funny comments or anything else you can think of. Here is a compilation of some TikTok videos to inspire you.

8. Scientific experiments

Do you remember those science experiments you used to do when you were a kid? Well, you can try them again and this time post them on TikTok and get more views on your content.

These videos are fun to watch, informative, and often feel like magic tricks to those who don’t understand the science behind them. 

9. Song Imitations

These are the videos, popularized by TikTok, where people lip-synch to a song and even embrace the lyrics. Sometimes they recreate a scene from the original video. Sometimes they give it their own twist.

However you want to do it, lip-syncing videos of popular songs are a surefire way to get more viewers on TikTok.  Here’s an example of a girl duet performing Rihanna’s song. The video got 7.4 million views.

10. Makeover Videos

As the name suggests, these videos show a makeover, whether it’s a hairstyle, wardrobe change, makeup, or something else. A recent trend in this genre is videos featuring the TikTok beauty mode filter. These videos show people who are dressed shabbily, and they click beauty mode and transform into a different look. Many TikToks fashion influencers have made makeover videos featuring this beauty mode.


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